Romanian Effie Effectiveness Index 2016

Effie Romania launches, for the third year in a row, a local Effie Effectiveness Index, a ranking which gathers information about the Romanian winners and finalists in a local index.

The scoring system used to compile the ranking is the same globally, and details about it can be found at: http://effieindex.com.

Effie Effectiveness Index is compiled at a global level and identifies and ranks the most effective clients, agencies and brands from the marketing and communication industry, bringing together information about the Effie winners and finalists from 40 markets.

Romanian Effie Effectiveness Index 2016 Results

The most effective clients in the Romanian Effie Effectiveness Index ranking are Telekom, winner of a Grand Effie, a Gold Effie and a Silver Effie in the Telecommunications category, a Silver in Engaged Communities and a Bronze in the Brand Experience category. Strauss Romania comes second, with a Gold in the Sustained Succes category and two Bronze Effies in Non-alcoholic beverages and Renaissance and in third US Food Network with a Silver and a Bronze in Retail and a Bronze in Brand Experience.

Telekom Romania also leads the brands top, followed by KFC with one Silver and two Bronze trophies and Carrefour in third with three bronzes.

McCann Worldgroup Bucharest, Publicis Romania/Publicis One and Leo Burnett Romania/Publicis One are the most effective agencies. McCann was awarded with one Gold Effie, five Silver and six Bronze, Publicis Romania/Publicis One won one Gold and four bronze and Leo Burnett Romania/Publicis One with a Grand Effie, one Gold, one Silver si two Bronze.